Keep it simple and classy.  We’re not selling t-shirts or candy bars.  We’re selling a professional service.  Limit the number of call-outs and don’t put “Call Now” or overuse the 800 number.  Particularly for specialists, what would your referring physicians think about you if they looked at the site?  Minimize flash…especially if the user is [...]

Read Full Post »

As usual, there are no easy answers here.  In a perfect world, yes, all physicians would have a website.  In today’s web-saavy society, consumers are going to the internet to find information about their physician.  And what easier way to manage the information consumers get than by putting it on the practice’s website? It’s not [...]

Read Full Post »