Marketing

At The Brummitt Group, we believe in consistent and comprehensive marketing.  A hospital or medical practice needs a “look and feel” that patients recognize in their appointment cards, patient literature, and ads they would see in their local paper.  This can be created through common fonts, colors, and images that are used in all collateral to create a consistent look.

Additionally, soft marketing is just as important in healthcare and perhaps even has a better return on investment.  This includes community relations, employer relations, and referral source development.  The Brummitt Group can help establish relationships in the community and with local employers allowing opportunities for health talks, seminars, and similar activities.  The Brummitt Group can also identify potential referral sources, develop relationships, and offer guidance on maintaining those referrals.

• Branding – Development of a common theme for all collateral including logo, letterhead, cards, website, and advertising
• Advertising – Development and placement of ads
• Community relations
• Employer relations
• Referral source development