Posted in Marketing on Jan 5th, 2012
We’ve all seen the ads and commercials that spotlight a physician as “ New York’s Top Bariatric Surgeon” or ” among the most highly qualified Neurosurgeon of the south” but recently the Texas Medical Board has set numerous new standards specifically in the advertising field. How do you prove that you are “among the best” or ” top Surgeon”? [...]
Posted in Marketing on Jan 3rd, 2012
According to TMB rule 164.5(c) “Advertising or promotion of products from which the physician receives direct remuneration or incentives is prohibited.” It’s clear what TMB means but it’s unclear where the line is drawn. If you go to an OBGYN for contraceptives they might recommend an IUD or oral medications, would the physician be disobeying this rule to recommend [...]
Posted in Marketing on Jan 2nd, 2012
Do you or does your physician use the term “board certified”? If so, there is a new rule from the Texas Medical Board regarding use of the term for advertising purposes. The rule states that the physician is authorized to utilize “board certified” in advertising if “the specialty board that conferred the certification and the [...]
Posted in Marketing on Sep 1st, 2010
Have you moved offices or changed practices within the last few years? Added on new physicians? Google your practice and see how many sites have the wrong information on you. Patients and referring offices need to be able to find you quickly. It takes months and even years for online services to pick up new office locations. [...]
Posted in Marketing, Service Excellence, Strategic Development on Sep 1st, 2010
In addition to the normal things that would help maintain referrals, like good patient care and customer service, a few additional hints are offered. Get a printed physician directory for the main hospitals that you are on staff at, preferably with pictures. If there isn’t a published one, print it from the hospital website. This is [...]
Posted in Marketing, Service Excellence on Aug 31st, 2010
How many dozens of forms does your practice have? Were they developed over the years by different people? Are they photocopied? Do they have the practice logo on them? Prescription pads, fax cover sheets, and forms from the practice need to be consistent and have the right look. Be careful that they follow the same [...]
Posted in Marketing, Service Excellence on Aug 31st, 2010
Have you ever called the main line at your office to see how it is answered? Are you placed on hold? Is your staff friendly? Can you understand what they say? The voice on the other end of the phone is often a patient’s first interaction with your office. They start forming an opinion of the [...]
Posted in Marketing on Jun 28th, 2010
This, among other reasons is why every company needs graphic standards. And, the rational for requesting a printed sample. I’m not an artist or a printer, but I’ve sure learned from my mistakes. Here’s a few things I wished I had known 10 years ago. Graphic standards define how your logo, name, and brand may be [...]
Posted in Marketing, Strategic Development on Mar 12th, 2010
Boring music? Nothing? Consider adding value to the time your patients spend on hold. Select music that is fun and appeals to your patient base. Think about the kind of music your patients might listen to and be careful not to alienate others. My personal preference is Classic Rock. Several generations listen to it and [...]
Posted in Marketing on Feb 6th, 2010
Keep it simple and classy. We’re not selling t-shirts or candy bars. We’re selling a professional service. Limit the number of call-outs and don’t put “Call Now” or overuse the 800 number. Particularly for specialists, what would your referring physicians think about you if they looked at the site? Minimize flash…especially if the user is [...]
Posted in Healthcare News, Marketing on Sep 24th, 2009
Listen to the radio show about MetaRevive on The Word 100.7FM tomorrow at 2pm (CST). MetaRevive is a supplement developed by Irving-based physician, Dr. Charles Powell. It’s revolutionizing weight loss. People are feeling great, dropping pounds, and increasing their metabolism.
Posted in Marketing, Service Excellence, Strategic Development on Sep 18th, 2009
It is absolutely vital that the hospital CEO be actively involved. The CEO will need to support the sales effort and hold the Managers, Directors, VPs, and O’s responsible for taking action on issues that are presented. In addition to the CEO, the program needs strong support from the rest of hospital administration. This must be [...]
Posted in Healthcare News, Marketing, Wellness on Jul 29th, 2009
Vivers asked to have their MetaRevive more portable. So, MetaRevive delivered! MetaRevive announced today that single-use flavor packets are now available through their online store. Just like with packets of Crystal Lite or Propel, MetaRevive now has single-use packets that come in the three different flavors. As with their existing flavored powders, mix with water [...]
Posted in Marketing on May 11th, 2009
Definitely a must! We’ve all seen the ad or the website with cheesy pictures. It’s a real tragedy to spend several thousand dollars on an ad, but not a few hundred to get the right image. Spend the money for a professional head shot, group shot, and even some action pictures. A nice set of [...]
Posted in Healthcare News, Marketing, Strategic Development on Mar 4th, 2009
Irving, Texas: How would you feel if your doctor walked into the examination room and greeted you with a high energy “hello” and a surprising question, “What do you want to be doing in 15 years?” Scott Conard, MD has a practice mantra different from every other medical practice. His focus is not on the [...]