Social Medial in Healthcare – Connect, Communicate, Collaborate by Christina Beach Thielst is a great introduction to social media for healthcare executives. That said, if you have a strong background in social media, pass this one up. It’s definitely Social Media 101 and not Advanced Social Media. It covers where social media came from and [...]

Read Full Post »

This book builds the case for why we need to be trustworthy organizations, how we get to that point, and then how we get the word out that we are trustworthy. Up until that point, I found the book quite interesting. If you don’t have a marketing background or any formal marketing training, go out [...]

Read Full Post »